With just two days to go until Christmas, shoppers’ emotions are running high.  But a new biometric study suggests the holiday crunch isn’t as stressful as we assumed – and may in fact be rewarding  in some ways. The study was designed to measure the “emotional journey” experienced by consumers when confronted with a potentially hostile environment.

While the study showed stress at some points, the overall process of  locating and claiming desired gifts proved “highly satisfying” to the majority of people.

The most commonly tracked emotional  state was excited (88 per cent) followed by motivated (76 per cent) energized (69 per cent) and in control (67 per cent).  Negative emotions, such as  stressed, confused, overwhelmed, depressed and angry tracked significantlylower, at rates between seven and 19  per cent.

One expert says  that one of the greatest psychological satisfactions of holiday shopping is the sense of accomplishment.

One way to avoid Christmas  shopping stress is to opt out. My wife and I have decided not to give each other gifts.  Ergo – no stress.

Is Christmas shopping stressful?

Or is it therapeutic?

What do you think?


  1. 1
    youngshoutman Says:

    I find Christmas shopping stressful, but also love the sense of accomplishment that you get when you find that certain present you’re looking for, and the reactions from the people you give the presents to.

  2. 2
    Neil McKenty Says:

    I agree. The reaction of the people you give presents to is the real pay off.

  3. 3

    Christmas is my favourite time of year.
    I love the spiritual expression of love, hope, and joy and am thankful for the many blessings of our Saviour Jesus Christ.
    I love the back drop of Christmas trees, decorations and sparkling lights…and now a little snow.
    I love the traditional food and anticipation of celebrating & sharing with friends and family.
    I love shopping (anytime) but especially for Christmas, when it’s a challenge to find that “perfect” something, (in November). And to hear my family say “WoW! That was the best Christmas, ever!” Even after 50 years, it never gets old…
    I am excited, motivated and energized.
    This afternoon, I’m baking Snicker-doodles and Short Bread cookies with my girl.
    Wishing you all the joys of the season.

  4. 4
    Neil McKenty Says:


    Wha t a rich feast of gifts you have shared with us. Thanks and a blessed Christmas.

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